My Ami - The Truly Portable Child Entertainment Device
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Privacy Policy
Thank you for accessing the www.My-Ami.com web site ("Site"). We respect your privacy and want to protect your personal information. To learn more, please read this Privacy Policy.

We respect your privacy and are committed to protecting you while on our site. We have developed this privacy policy to explain our position on privacy issues and how they relate to the use of our Site.

This privacy policy ("Policy") explains when and how personal information is collected, used, and disclosed with respect to our Site. By using the Site, you consent to the privacy practices described in this Policy, as modified from time to time by us. We reserve the right to change the provisions of this Policy at any time. We will alert you that changes have been made by indicating on the privacy policy the date it was last updated. Your use of the Site following the posting of such changes or revised statement shall constitute your consent to any changes in our privacy practices. Please carefully review this policy whenever you visit our Site so you understand our data privacy practices and can make an informed decision about using our Site.

We are not responsible for the content or privacy practices on any external web site to which this Site links or that links to this Site.

PERSONAL INFORMATION

As used herein, the term "personal information" means information that specifically identifies an individual (such as a name, address, telephone number, e-mail address, or other account number), and information about that individual's activities, such as information about his or her use of the Site, when directly linked to personally identifiable information. Personal information also includes demographic information such as date of birth, gender, geographic area and preferences when such information is linked to other personal information that identifies you. Personal information does not include "aggregate" information. Aggregate information is data we collect about the use of the Site or about a group or category of products, services or users, from which individual identities or other personal information has been removed. In other words, information about how you use a service may be collected and combined with information about how others use the same service. Aggregate data helps us understand trends and our users' needs so that we can better consider new features or otherwise tailor our Site. This policy in no way restricts or limits our collection and use of aggregate information. There is also information about your computer hardware and software that is automatically collected by the Site. This information can include: your IP address, browser type, domain names, access times and referring Web site addresses. This information is used for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the Site. Please keep in mind that if you directly disclose personally identifiable information or personally sensitive data through public message boards, such as consumer reviews, this information may be collected and used by others.

INFORMATION COLLECTION AND USE

When you place an order, all personally identifying information (Name, Email Address, Address, Credit Card Number) is submitted via secured connection, and stored in a controlled, limited access environment. The information that we collect in this manner is required to fill your order. This information is analyzed in aggregate to determine consumer trends and to obtain feedback on the functionality and appeal of our web site. One goal in collecting personal information from you is to provide an efficient, meaningful, and customized experience. In general, we use personal information we collect to process your requests or transactions, to provide you with information, products or services you request, and to facilitate your use of the Site and our administration and operation of the Site. We may also use personal information for our internal marketing such as to inform you about other products, services, events, information, and promotions we think will be of interest.

Personal information provided online may be linked together or merged with other personal information so that we may better understand your needs and inform you about our products or services and those of our partners. In addition, if we receive information from third parties with whom we have business relationships, we may combine this information with the other personal information we maintain about you. In either case, this Policy governs this information.

We do not sell, rent, trade, license or otherwise disclose your specific personal information or financial information to anyone, except that:

• As do most catalog and Internet retailers, we sometimes use others to perform specific functions on our behalf. When we disclose information to these service providers, we disclose information to help them to perform their service. For example, in order to deliver products to you, we must share some information. We partner with third parties (such as the U.S. Postal Service, United Parcel Service, and Federal Express) to ship products, to ensure delivery, and so that we can obtain feedback, improve the quality of our service, and measure and improve the quality of the service of the third party. In the example of shippers, we provide them some personally identifiable information such as your name, shipping address, email, and phone number.

• Similarly, to help you buy products and provide customer service to you, we must provide your credit card number to financial-services corporations such as credit-card processors and issuers. When we submit your credit card number for authorization, we use state-of-the-art data encryption to protect your information.

• We may be required to disclose such information in response to requests from law-enforcement officials conducting investigations; subpoenas; a court order; or if we are otherwise required to disclose such information by law. We also will release personal information where disclosure is necessary to protect our legal rights, enforce our Terms of Use or other agreements, or to protect ourselves or others. For example, we may share information to reduce the risk of fraud or if someone uses or attempts to use our Site for illegal reasons or to commit fraud.

• Information about our users, including personal information, may also be disclosed or transferred as part of, or during negotiations of, any merger, sale of company assets, financing or acquisition or in any other situation where personal information may be transferred as a part of our business assets.

However, we may share aggregate information to third parties without your authorization. We may share personal information with third-party vendors, consultants and service providers ("Service Providers") who assist us in performing functions necessary to operate our business. These functions may include, without limitation, Website hosting. We endeavor to limit the information shared with such Service Providers to that which we believe is necessary or useful to carry out those functions. We are not responsible for any failure on the part of our Service Providers to comply with our privacy practices, nor are we responsible for any additional information you provide directly to these Service Providers or to other third parties, and we encourage you to become familiar with their practices before disclosing information directly to them.

COOKIE FILES

This Site uses “cookies” to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a Web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.

One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalize your pages, or register with our Site or services, a cookie helps us to recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the Site, the information you previously provided can be retrieved, so you can easily use the features that you customized.

You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the Site’s services or other sites you visit.

USE OF OUR WEB SITE FOR CHILDREN UNDER 13

This Site is not intended for use by children under 13, and we do not intend to collect any personal information from children who are under 13 years of age, except as may be permitted by law. Accounts for children under 13 are solely intended to be created on their behalf by a parents, guardian or other user 13 years of age or over, and no personal information regarding such child should be submitted directly by a child under 13. If children under 13 wish to create an account, they should ask their parent or guardian to open an account and create one on their behalf. If you are under the age of 13, please do not submit any personal information to us, and rely on a parent or guardian to assist you.

SECURITY OF YOUR PERSONAL INFORMATION

You agree to (a) provide accurate, current and complete information about you as may be prompted by any registration forms on the Site ("Registration Data"); (b) maintain the security of your password and identification; (c) maintain and promptly update the Registration Data, and any other information you provide to My Ami, to keep it accurate, current and complete; and (d) accept all risks of unauthorized access to the Registration Data and any other information you provide to My Ami.

We have put into place reasonable security measures in an effort to protect personal information while it is under our control. Your account information is accessible online only through the use of a password. To protect the confidentiality of personal information, you must keep your password confidential and not disclose it to any other person. You are responsible for all uses of our web site by any person using your password. Please advise us immediately if you believe your password has been misused.

This Site incorporates physical, electronic, and administrative procedures to safeguard the confidentiality of your personal information, including Secure Sockets Layer ("SSL") for all financial transactions through this Site. We use SSL encryption to protect your personal information online, and we also take several steps to protect your personal information in our facilities. Access to your personal information is restricted. Only employees who need access to your personal information to perform a specific job are granted access to your personal information. Finally, we rely on third-party service providers for the physical security of some of our computer hardware. We believe that their security procedures are adequate.

While we use industry-standard precautions to safeguard your personal information, we cannot guarantee complete security. 100% complete security does not presently exist anywhere online or offline.

Upon your request, we will (a) correct or update your personal information; (b) stop sending emails to your email address; and/or (c) disable your account to prevent any future purchases through that account. You can make these requests at the contact us section of this Site, by telephoning, or emailing your request. Please do not email your credit-card number or other sensitive information.

If you terminate your account or delete/change your data or content, we usually update our live databases immediately. However, some data may update more slowly, and some old data may remain in our archives and records. Also, we may be unable to propagate changes to partners who receive your data or content. If your account is being terminated or suspended, we may maintain some data to prevent re-registration.

LINKS TO OTHER WEBSITES

Our web site contains links to other web sites. Any personal information you provide on the linked pages is provided directly to that third party and is subject to that third party's privacy policy. We are not responsible for the content or privacy and security practices and policies of web sites to which we link. Links from our web site to third parties or to other sites are provided for your convenience. We encourage you to learn about their privacy and security practices and policies before providing them with personal information.

QUESTIONS OR CONCERNS:
We welcome your feedback. See the Contact Us section if you have any additional comments or questions. We are always happy to answer your questions and listen to your thoughts and suggestions.